Control Freedom Detailed
Blockbuster iii
Blockbuster iii
A brand strategy for Blockbuster utilizing upcoming technology and trend to bring Blockbuster back to the market.
2020 14 weeks school project
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Background research of blockbuster, what happened with it, what can it do now.
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Introducing three pieces of Blockbuster iii
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The Process book covers research, brand analysis, and ideation.
About blockbuster
01.
In the late 2000s, Blockbuster's brand strategy failed to innovate with their digital experience.
The impact of the failure is so significant that they have gone from over 9000 stores to only one left.
In 2010, the blockbuster corporate filed for bankruptcy, total equally is -$582.3million. They are only left with one store at the end of march 2019. They are trying everything to survive by selling merchandise and Airbnb.
The united states media and entertainment industry is a $703 billion market. The existing video platform has established a boundary using a unique content library and active community. Original Blockbuster is not a content creator. To get back into the market, it needs a new opportunity.
Key business drivers- Market
Interactive 360 video is a massive trend at the moment. Through it, the Viewer can experience broadway musicals, sports, and iconic locations. Even interact with it. When Tiktok brings this content creator community, it breaks the content boundary. With the excellent recommendation system, everyone found their interests here.
Key business drivers- Tech Trend
Problem statement
How might blockbuster utilize the rising video entertainment format as an opportunity to start over?
Blockbuster iii
02.
Scitewrite
The creative system allows contents creator to create new content fast and corporate with others.
VHS
The powerful VR glasses with order dispenser.
The block
The digital wonderland allows users to interact with different content and interact with each other too.