Immersive, Fun, attractive
Fitya
Fitya
An immersive fitness system designed for middle ages who have little exercise experience. Add fun, collection, visible growth, etc., to exercise to replace the hard work and pain of exercise.
2021 11 weeks school project
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For middle ages lives in China, health and get exercise seems to be not the first priority to them. What is going on?
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Demonstrate how the Fitya system would work together.
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Indicate what kind of sports Fitya can do which is not included in the scenario.
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Presentation on the detail allow Fitya to work
Middle age exercise dilemma research
01.
22% of middle-aged people in China die because of cardiovascular and cerebrovascular diseases; seven adults are at risk of death from overwork; the proportion of white-collar sub-health is as high as 76%, and the proportion of white-collar workers in the overworked state is nearly 60%.
The main reasons are diet, the workload in their job, and lack of exercise.
Chinese mainland's fitness members are only 5% of the population. Considering people's consumption habits, national culture, and national system, China's long-term fitness population penetration rate is about 8%. We can expect the number of gyms to quadruple in the next 10 years.
Middle ages ‘company slaves’ in china lived in the big city. suffered from long working hours and unhealthy mental states. sub-health condition.
Don't have much experience in fitness.
Want to improve their health condition.
Likely do not enjoy exercise and find it hard to insist on it.
Today's Gym experience emphasizes muscle building a lot, and people are also pursuing limitations. But the target users of the gym existing do not include my target users. Because of the lack of fitness guidance and the pressure of people around, my target users often feel that they don't belong here.
Market research
Market research
Target user
Fitya user scenario
02.
01. When Oliver saw the doctor, he was suggested to start exercising due to high blood pressure and blood sugar.
02. On his way home, he saw a gym called Fitya right in his apartment building. Why not? he decided to give it a try.
03. At the counter, he received AR glasses, he was told to put them on, and exercise will start right after.
04. He putted the AR glasses that Fitya provided on
05. Oliver saw the instruction and indicated which room was available, and he will be able to choose which room he would like to go to.
06. After Oliver choose the room, the glasses led the way for him.
07. When he got into the room and changed his clothes, Fitya’s glass indicated to him that he should stand on top of it and fasten the seat belt for safety.
08. After he fasten his seat belt on Fitya, the work out menu pop out.
09. As a new user, he selected the new user.
10. After he up his basic information, the machine starts to analysis his body fat rate, muscle rate, water content, bone mass, etc. In order to provide him the best exercise experience.
11. After the exam finished he saw three sport mode.
12. He picked the free mode, there is lots of different sport, He picked most common and most familiar sports, running.
13. After choosing running, There are lots of different places for Oliver to run. The place he chooses is the one closest to the forest.
Running
14. After he choosed the place, He found himself inside of the forest.
15. As he started to run on the Fitya machine. Oliver found himself started to run in the digital world too.
16. As he started to run, His record of running shows up on the side.
17. As he ran more, there were many exciting things around him. The dog started to run with him. Glowworm started to run with him too.
18. After running for a while, the machine pops out, suggesting he should take a break. so he decides to get back to see if there are more exciting things.
18. Oliver was also interested in the sports game, so he decided to try it too.
Sports game
19. There are many different games and exercises in different ways, so he chose the most popular game.
20. As he entered the game, he woke up in space.
21. As he opened his eye, Oliver found himself in a dangerous situation. Need oxygen soon.
22. As the instruction, he need to clam down in order to get oxgen.
22. The instructions showed him he needed to take a seat simply by sitting down.
23. After he followed the instruction and sited down. The new instruction pop out.
24. After Oliver grabbed the handle, he followed the game and started the exercise.
25. As he moved in reality, the figure inside the game climbed down with the latter too.
26. After Oliver reached the ground, He found out that to open the door, He needed to start an other exercise section. However, he felt tired today and decided to go home.
